2018 has ended and a brand-new year 2019 just arrived.
Aren’t we excited for the new resolutions and new beginnings?
Like new trends of everything, 2019’s SEO trends have made a remarkable entry. Google certainly changes all year round and so does the search engine optimisation. Thus, it is pretty much sure that we’ve some of the most excellent and new SEO trends coming up during the next months of 2019.
If you are one such webmaster who wants to keep the Google SERP of his/her website and traffic exceedingly high then you must look out for new ways to beat your competitors. Here, the latest SEO trends of 2019 might play a major role.
What are such new SEO trends that you can’t just ignore in 2019?
1. Quality Website Content Strategy
One of the best SEO trends of 2019 is curating high-end content. Content is king and it is definitely true for this year. The website content strategy that you are expected to craft must be a viable one. You must include such contents on your website which makes sense to the users. The readers intend to find such content from you which can satisfy 100% of their needs. So, the current trend suggests that you must take user’s intent into account and prepare a piece of content which can exactly serve their purpose. The internet is going to get dominated by such people who can very well get into the mindset of their audience.
2. Safeguarding User Data
Online security has been a really huge deal always and it is no different in the current scenario. This situation is going to be even the same in 2019. Recently, EU has enacted the popular General Data Protection Regulation which is totally dedicated for letting the users get more control over their private information that is being used by sites.
It is certainly true that you can find various SEO strategies to protect data, there are still many vulnerabilities which can be exploited by harmful third parties. 2019 is certainly going to be a solution for all that. This year is going to approach us with more data protection initiatives.
3. Excellent User Experience
The user experience of any website is one of the significant factors which can altogether impact your online business. Therefore, if you are one of those business owners who want to make a profit then you must maintain a silky smooth UX of your website. It can be considered as one of the best SEO trends of 2019. A website gives a better impression of your business than any other advertisement. So, 2019 demands it to be excellently curated for you to get a better SEO experience.
4. Use of Blockchain for SEO
Blockchain technology has played a major role in making the internet more secure. This is the reason why this concept is getting so popular. In 2019, webmasters should continuously look for various ways to integrate it into their site’s Google ranking and make the most out of it. Blockchain can be even used in SEO for various purpose like validating backlinks. The exact effect that blockchain is going to have on SEO is certainly not clear yet but the exceptional and smart webmasters have already started to carry out their expectations. 2019 might surprise us with some fantastic results.
5. Making Use of Artificial Intelligence
AI technology is definitely one of the major concepts of 2019. A majority of businesses are readily looking for various ways to use it in their network. The same is true for Google and if they end up figuring out its direct impact then it will eventually affect SEO.
6. Structured Data Markup Is Important
The experts believe that it’s the right time to use structured data markup now. 2019 is going to bring a revolution on this. Tandler said, “With AI becoming increasingly important for Google, structured data is becoming more important as well. If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires fast processing of contents and their relations to each other.”
Further, another expert Jamie Alberico, the SEO product owner for Arrow Electronics said, “you should leverage your existing content by integrating speakable and fact check structured data markup. These markups are a key link between factual reality and the screenless future.”
Do you get huge importance that structured data is having now?
7. Technical SEO Is the Key
Technical SEO is definitely going to be one of the best SEO trends of 2019. Some of the major areas where you should focus are mentioned below:
Progressive Web Apps (PWAs)
Tandler said, “For 2019, you should start thinking about how your website could live on as a PWA in the future. How can your PWA become a keepable experience your users would like to put on their home screen?”
Jon Henshaw, Senior SEO analyst and founder of Coywolf Marketing at CBS Interactive said, “Sites will finally start to become simpler and faster as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed.”
8. On-page Optimisation Is Getting Popular
On-page optimisation is going to be very famous in 2019 and Tony Wright, founder of WrightIMC agrees with that too. He mentioned, “We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door. Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimisation. Because on-page SEO isn’t a set-it-and-forget-it tactic.”
9. Understanding the Audience Is Significant
You must be aware of what your audience wants in 2019 and that is how you will be able to optimise your website perfectly. Whether they prefer text, images, video or audio, your decision of choosing a media of expression should be based on that.
The CEO of Market Mindshift, Mindy Weinstein said, “You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible”. The better your content will be relatable to your audience, the higher your business will rank in Google.
10. Featured Snippets Optimisation Makes Sense
To optimise for your own website isn’t enough in 2019. It is also important to optimise for Google search experience. Lurie, who is the CEO and founder of Portent said, “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic. That makes SEO even more important because exposure is as much about visibility in the SERPs as it is about clicks”.
What he said clearly indicates that it would be great to optimise for snippets and other Google search features. And, it is definitely going to be an extremely important SEO trend of 2019.
Aren’t these 2019 SEO trends really fantastic?
So, get ready for a new chapter of search engine optimisation for your business with these latest updates and you will definitely end up with amazing click-through rates of your business website.
Take your SEO digital marketing to the next level? Here’s some more Marketing.com.au articles to help:
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