If nobody sees your website, is it really there? It’s an awful feeling to create an incredible internet home for your business and then feel like you’re not attracting the audience you thought you would. While it’s possible you may have a content issue or simply be expecting too much too soon, more than likely your problem can be solved by tweaking a few things that’ll help bring you all the traffic your little heart desires.
Upgrade to a Mobile-Friendly Layout
Your audience is on the move, and if you want them to keep stopping by your website you have to learn how to move with them. The answer is mobile optimisation
- Incorporate responsive design that adapts to whatever mobile device it’s being used on
- Use clean, crisp, and reasonably sized fonts that are easy to read on smaller screens
- Beware pop-ups with impossible to find exit options
- Eliminate horizontal scrolling
- Ditch data hogs such as Flash elements and bulky graphics that will slow load times
Optimise for Local Search
More than half of the searches originating from mobile devices have local intent, meaning the users are looking for a business or service in a specific area. Learn how to capitalise on this growing trend by incorporating local keywords into your blogs (postcodes, street names, city names, and even the name of your business park will all help), setting up a Google My Business account and adding a map widget or plug-in to your site.
Stop Writing for Robots
Yes, keywords and subheadings are still important, but there’s also a way to work in both of those important SEO components without sounding like a cross between Wall-E and ET. Google’s algorithms now recognise high-quality content and that’ll help bring traffic in for sure, but it’ll also help keep the readers you manage to attract; nobody wants to read spun content or something obviously written for SEO purposes, so cut it out.
Go to Video
Even before you start thinking about SEO, video is a content powerhouse. Some 65 percent of the people on this planet are visual learners, meaning they absorb and retain information better when it’s presented in a visual format, and video also gives brands a multi-sensory way to present new information and bring their product lines to life.
As for SEO, video makes up 62 percent of all the searches conducted via Google, and you can even refine general search results by video the same way you can for images. That means that blogs with embedded video now have an extra chance to rank highly, increasing your visibility and drawing in additional traffic.
Share and advertise your video on Facebook to boost engagements.
Send Out an SMS Campaign
Once you’ve built a modest following on social media or your blog, start building an SMS subscription list. By opting-in to receiving texts, those subscribers are inviting you to send them everything from personalised coupons to event invitations, all of which will of course drive traffic and engagement back to your website.
Bringing in potential buyers is one of the hardest things a business has to do, and on the flooded world wide web where everyone from Fortune 500 companies to your pre-teen niece has their own site, it can be incredibly difficult to stand out.
Thankfully, there are still ways to get ahead, and many of them are listed above. If you don’t have the resource to execute the tips above, then you can reach out to a qualified SEO agency.
For some further reading, check out these Marketing.com.au articles:
- How to Obtain High Quality Links with Influencer Marketing
- Become a Data Detective and Solve Your Own Marketing Problems
- Reinventing The Wheel: Marketing Techniques That Need An Update
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