What You May Not Know About Baby Boomers

We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9.

Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was born post World War II between 1946 and 1964. So that makes them between 50 to 67 years of age this year.

You may not be surprised that this research shows that around 40% are cashed up with money to burn but perhaps Baby Boomers are a little more savvy than you realised?

Please click on the infographic below to view a larger version.

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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.