We thought we’d share with you this interesting infographic on Baby Boomers in Australia based on some research done by Mi9.
Whether Baby Boomers are a focus in your marketing strategy or not, they are a growing demographic in Australia and should not be overlooked. A Baby Boomer is typically defined as someone who was born post World War II between 1946 and 1964. So that makes them between 50 to 67 years of age this year.
You may not be surprised that this research shows that around 40% are cashed up with money to burn but perhaps Baby Boomers are a little more savvy than you realised?
Please click on the infographic below to view a larger version.
Calie Salter
Managing Director at Marketing.com.au
Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.
Latest posts by Calie Salter (see all)
- Australian Marketing Conferences and Events – May 2019 - April 24, 2019
- Australian Marketing Conferences and Events – April 2019 - March 30, 2019
- Australian Marketing Conferences and Events – March 2019 - March 1, 2019
Other Related Marketing.com.au Articles:
How to Market Yourself When You’re A “Nobody”
The Ultimate Guide to Instagram Advertising
Online Marketing Events – November 2020
Time Management for Marketers
Australian Marketing Conferences and Events – March 2020
Turn Mentions Of Your Brand Into Juice Passing Links
How Effective Is Video Content Marketing Really?- Online Marketing Events – September 2020