Marketing news, events and resources
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
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Squiz Summit 2015 will help customers establish new digital systems, create unique digital strategies and provide solutions that include web experience platforms, CMS, CRM, marketing automation, advanced search function, UX… READ MORE
Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks… READ MORE
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at… READ MORE
Obviously, when you first start blogging, you quickly come to realise that your business niche is constrained and you need readers. So, your content should center on the areas in… READ MORE
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business… READ MORE
Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this… READ MORE
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
