As 2014 quickly draws to a close, we deemed a wrap-up of 2014’s best marketing campaigns absolutely necessary. We scoured the world’s television stations, social media platforms, magazines and news outlets to come up with this year’s definitive list of the best, most amusing, most effective, and most engaging marketing campaigns. In no particular order,… READ MORE
Problogger: From Ideas to Action – Matthew Michalewicz
While day one of the Problogger conference kicked off with a confession from Founder Darren Rowse, day two began with a confession of a different kind; a personal confession from every member of the audience. Matthew Michalewicz asked every person in the audience to confess their deepest, darkest negative thoughts. To confess the aspect of… READ MORE
Problogger Training Event 2014: Day 1 Live Blog
The Marketing.com.au team are excited to be up on the sunny Gold Coast to attend the 5th Annual Problogger Training event. The objective of the 2 day conference is to help bloggers of all shapes and sizes build profitable, meaningful blogs. Organized by Problogger (founded by blogging whizz Darren Rowse), the conference is being held at QT… READ MORE
SEO 101: Google Ranking Factors for 2014
SEO is still going strong – many had predicted it to be dead over the last 18 months, notably with the advent of Social & Online Reputation and the diminishing value of links into Google’s algorithm. Truth is that 2014 still sees a major need for page and website optimisation in order to rank well…. READ MORE
Tweeting in 2014
Methods you should adopt this year to get the most out of Twitter From the metaphorical war of Twitter and Facebook, a victorious blue bird has certainly flown to the top. Twitter is tipped to be the pinnacle of social media platforms this year, and as such, businesses will turn to those 140 characters more… READ MORE
Upcoming Australian Marketing Events (Jan 2014)
Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing events that the Marketing.com.au team have collated for you. Some of these events have great early bird deals ending soon – don’t miss out! You… READ MORE
3 Ways To Up Online Sales In 2014
Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead now will only be enough to keep them in the game in 2014. Last year the focus was on ensuring a simple, intuitive checkout process,… READ MORE
How to Spend Your Marketing Budget in 2014
So, we’ve reviewed our predictions for 2013, and now it’s time to look ahead to what the future might hold. While we don’t have a crystal ball, we can still posit an educated guess about what year ahead holds for the world of marketing and your marketing budget in 2014. Our number one prediction: if… READ MORE
Australian Marketing Events Roundup – November 2013
As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from our Marketing.com.au conferences and events page which we’ve just updated. If you have any relevant marketing or advertising industry events to contribute please complete this… READ MORE
Australian Marketing Events Roundup – October 2013
As promised, here’s our monthly roundup of upcoming Australian marketing events from the Marketing.com.au conferences and events page. If you haven’t found the time yet to get along to any marketing industry events this year, now’s your chance to strike while the iron is hot! We’ve just updated our events page with a stack of… READ MORE