Search engines are every day ‘lost and found’ of our lives. When it comes to being found, noticed, and appreciated, there is no better medium than topping the search ranking. Come to think about it, approximately over 90% of all the online experiences begin with search engines. You need to know about SEO and SEM.
Thus, ever since the search engines have been created, many strategies and tactics have been devised to ensure they work in favour of your website. Over time as the technology advanced, people learned to perfect the generic strategies and design specific ones that would sit well with their corporate goals.
SEM and SEO have been such significant strategies that have been designed, curated, tweaked, and doubled in power as people shifted gears in understanding them better to suit their needs.
According to recent statistics, approximately 80% of people perform an online search before making a purchase. Now considering such extensive rating, one must understand the value of having a robust search engine marketing and optimisation strategy in place.
Let’s find some of the best SEO and SEM strategies that you can put in place to create a successful online presence of your business.
Top 3 Strategies To Stabilize Your SEO For Organic Search Results
The following are the top three strategies to stabilize your SEO for reaping the best organic search results.
1. Focus On The Content Being Produced
Content marketing is one of the most popular strategies that any marketer may undertake to complete a solid strategy design for the organisation. Mainly because the content is essential to attain success in SEO, marketers are heavily willing to give time and effort in curating what will work best.
Therefore, it is essential that whether it is text in the form of blogs, videos, or images that you publish on the website, any content you deploy should speak your business language while fulfilling SEO requirements. Any content that strays away from either would be a waste of space and effort.
2. Keyword Optimisation
Keyword optimisation is an essential part of ranking well in SERPs. Without strategizing this part, you cannot assume to do well, especially when it comes to organic search results. Mainly because if your keywords are not optimised according to the business, industry, or product market you are in, then people will not be able to find you.
The best thing about this strategy is that there is no way you can get this wrong because keyword optimisation is mostly common sense. When you integrate content on your website, you will naturally use words that describe the context of your company or product brand.
3. Integrating Images And Videos
Many marketers wrongfully assume that maybe content and keyword optimisation means only adhere to blog posts. However, besides blogs, other content types like images and videos do wonders to help you rank on top in SERPs, especially if you are going for SEO building.
Over the years, major search engines like Google have changed and added many different aspects to help you rank well. One of those is leveraging platforms like YouTube and showing video suggestions that match your search and image suggestions on top of the page. If your website has such content integrated, then it will surely do well with the SEO ranking.
7 Splendid SEM Strategies For An All-round Online Market Presence
Here I have compiled some of the best SEM strategies to help you attain an all-around online market presence through paid means.
1. Know Your Goals To Achieve
Paid ads can be used for various reasons, like creating brand awareness or generating leads. But even before you dive in the concept head first, you need to identify your objective not to hit rock bottom. You must be clear about what exactly your goals are to achieve through this paid SEM campaign.
A good way to begin is by asking yourself what success is if it works and set some metrics through which you can measure it. If you don’t define your objective, you won’t know what you are investing in and if you may need to leverage it.
2. Set A Benchmark And Work Accordingly
Ask yourself if your search engines are delivering what you expected when you first put an SEM strategy in place. Are they living up to the acceptable conversions rates, or is it all going haywire.
It is important to identify a pattern if you beat your competition in a particular search and rank second on any other. The point is that you should know your rankings and set a benchmark. Work accordingly when you find through studying your rankings and competitors.
3. Indexing For The Main Search Engines
You need to make sure that your website is fully indexed to meet the requirements of leading search engines like Google, Yahoo, and MSN. However, it is crucial to understand that Google should be your primary concern.
Google is the directive of any changes made with search engine marketing and optimisation to rank your site. Therefore, you need to be proactive in such features that determine and affect your ranking.
4. Keyword Development For PPC
Developing keywords for PPC is no more different than doing it for organic search. However, in this case, you need to have a list of relevant keywords first to know which ones are the most popular about your business, industry, and product.
After finalizing the list, go on to purchase subcategories and key phrases, mixing up those keywords you have decided upon before. This would allow you to undertake as many words for your business that people most commonly search, increasing your chances of showing up on top.
5. Play To Your Strengths
Let’s suppose you provide writing services, and your particular category of ‘buy dissertation’ is doing exceptionally well for your site rankings. This is possibly your strength in the market because customers seem to prefer your website over others.
From here, you can leverage this strength by choosing keywords that carry it forward. They should highlight the overall value of your product offering and your expertise in this sector to keep the results consistent and growing.
6. Directing To The Right Landing Page
The whole concept and point of online shopping are to find what you are looking for instantly and making a purchase on your fingertips. Therefore, it is vital that when a potential customer finds you among the search results, they are directed to the most relevant page within your website.
Not many customers are up for searching through the whole site for one specific product they are looking for. They would instead move on to a different website and find something instantly.
Make sure if they search for a broader umbrella term, they land on your menu or homepage. Otherwise, a specific product category or name should land them instantly on the appropriate page.
7. Track, Test, And Tune
It is equally important to track your results and rankings, test every new change you put in place, and tune it if it is not working or lacking an element for you. There are many analytical tools out there, especially ones backed up by Google that help you conduct this analysis and work on the results.
All in all, the key to achieving a successful online presence and top-ranking is to undertake the whole package: SEO and SEM. Fine-tuning, analysing, and tweaking things every now and then as per how Google functions, will always help you to sync your steps with the search engine.
If you enjoyed this Marketing.com.au article, be sure to check out these other advertising, SEO and SEM articles:
- 10 Tips To Optimise Facebook Ads That Really Work
- The 7 Primary Benefits of Display Advertising
- Data To Monitor Daily In Google Analytics For Success
- Transparency and Honesty with Your SEO and PPC Clients
- 6 Common Mistakes To Avoid with Google AdWords Campaigns