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Marketing news, events and resources

The 7 Primary Benefits of Display Advertising

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Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE

Transparency and Honesty with Your SEO and PPC Clients

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When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE

6 Common Mistakes To Avoid with Google AdWords Campaigns

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Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE

How Running a PPC Campaign Can Impress the Socks off Your Boss

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Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re currently running PPC campaigns or battling to secure budget and prove its worth, here’s some sure fire winners that will convince any boss they should… READ MORE

Google AdWords: How to Set Up a Campaign in 10 Simple Steps

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If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.

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