If you have an online business, it’s likely that one of your success indicators is having an increased click-through rate and a high conversion rate, and your business is doing better the higher they are. With this in mind, though you do want to be getting the right people to click through to turn into… READ MORE
The 7 Primary Benefits of Display Advertising
Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an efficient and cost-effective way to promote your products. Display ads offer laser targeting and re-targeting options, ensuring that you get the maximum value for your… READ MORE
Transparency and Honesty with Your SEO and PPC Clients
When working with clients, it is important to have a healthy level of transparency and honesty in order to achieve high client satisfaction and provide a better understanding of your digital marketing strategy. Here are some pointers on how you can maintain a strong level of transparency and honesty with your SEO and PPC clients:… READ MORE
6 Common Mistakes To Avoid with Google AdWords Campaigns
Google AdWords is an excellent way to market your business to an audience with high intent to buy. But it is also difficult to achieve great results without having experience and following best practices. Google themselves, say it’s recommended that your account be reviewed and refined regularly. But without years of experience it can be… READ MORE
How Running a PPC Campaign Can Impress the Socks off Your Boss
Have you got a manager or CMO that’s not really clued into pay per click advertising? Or perhaps they don’t see the value in investing in this space? Whether you’re currently running PPC campaigns or battling to secure budget and prove its worth, here’s some sure fire winners that will convince any boss they should… READ MORE
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or so, they are those little text ads that appear whenever you search for something (using Google obviously). Google makes an absolute fortune from these little… READ MORE