It’s a new year and we are excited to bring you Marketing.com.au January 2021’s online marketing events collection.
The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re bringing you some of the best events from around the globe so you can still keep learning, improving your skills and networking!
If you want to plan your marketing events calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference, or webinar we’ve missed submit the event here free.
Google Analytics 102 – Setting Goals, Tracking Data and Analyzing Reports
Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data, and applied the suggested action items, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. Google Analytics is a fantastic tool. Best part is, it’s free to use for everyone!
Digital Toolkit 2020: Digital Expert Panel Q&A
This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. Digital Expert Panel Q&A Session Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks?
Innovation & Connection Online
The power of CONNECT is now at your fingertips We’ve hosted 100s of in-person summits, brought together countless executives, facilitated 10,000s of news partnerships, and transformed the marketing landscape. Now, we’re doing it all online. The Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. Over 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate.
Email Marketing & Copywriting Basics
It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself.
How To Move From Pitching Products To Marketing Your Point Of View
Join April Dunford Backstage for a lively 20-minute “how-to” presentation, followed by 40 minutes of Q&A, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.
What Entrepreneurs Should Know About Intellectual Property Rights
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are low-cost strategies that new entrepreneurs should consider using.
SEO Simplified In 30 Minutes
Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, “They ask, You Answer”, and in this eye-opening presentation will explain what this means to your business and how to apply it. Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
The 2021 Chief Marketing Officer Top Strategic Priorities
What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues, from Diversity, Equality and Inclusion (DE&I) initiatives to environmental sustainability.
The Essentials Of Email Marketing For Your Business
Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right, email marketing adds value for your customers and has a high return on investment for your company. In this webinar we’ll discuss the importance of email marketing in growing your business, and how you can get started building effective email campaigns.
Writing For The Web – Webinar
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Social Media Selling In 2021
In this interactive webinar, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021. After a year of uncertainty, businesses, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus, 2021 will see an even greater increase of people buying online, which gives everyone the opportunity to grow their business, and make more sales using social media authentically.
MarketingProfs Career Day
How many times have you seen an amazing job opening but you’re missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. This one-day virtual event features six sessions focusing on all things career-related.
Digital Toolkit 2020: Digital Expert Panel Q&A
This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. Digital Expert Panel Q&A Session Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks?
All New Digital Virtual Summit
So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. We asked them one simple thing. “Speak about your latest learnings in Online Marketing. No old stuff!”
Looking For More Online Marketing Events?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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