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How to Move From Pitching Products to Marketing Your Point of View

January 12, 2021 @ 2:00 pm - 3:00 pm

Join April Dunford Backstage for a lively 20-minute “how-to” presentation, followed by 40 minutes of Q&A, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.

In this follow-up to April Dunford’s B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.)

In 20 jam-packed minutes, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.

Following the presentation, April will open up the floor for 40 minutes of Q&A.

You’ll learn:

  • How positioning forms the underpinning of a good Point of View narrative
  • How to structure a narrative around your Point of View that helps customers make informed purchase choices
  • How to execute on that Point of View across both sales and marketing