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The Essentials of Email Marketing for Your Business

January 16, 2021 @ 7:00 am - 8:00 am

Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right, email marketing adds value for your customers and has a high return on investment for your company.

In this webinar we’ll discuss the importance of email marketing in growing your business, and how you can get started building effective email campaigns.

You’ll learn:

• Why email marketing is essential for small businesses

• How to build and manage your email list

• What types of content to include in your emails

• How to measure the results of your campaigns

Speaker Bio: Devonne Kendrick, Marketing Lead

Devonne is passionate about all things marketing, life-long learning, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015.

After completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years, she rejoined the AWE team in 2018. She brings her creativity, love of writing, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail, not-for-profit, and post-secondary education sectors.