Simply, explainer videos explain: their specific goal is to create understanding, often in an entertaining and memorable way. These short (60-90 sec) online marketing videos explain your company’s service or… READ MORE
The Power of Data in Marketing
In this article, we’ll take a look at how data modulation in synchronization with your marketing mix can build traction and drive impact through sales and account led programs. Organisations… READ MORE
5 Ways to Analyse Keyword Difficulty and Pick the Right Keyword
For SEO keyword research is arguably the most important step in any search engine optimisation process. Getting this right is the difference between traffic from search and a lot of… READ MORE
What Is Conversational Commerce and Why Should Brands Invest in Chatbots
CEO of Facebook, well-known Mark Zuckerberg, said during his F8 conference, that he doesn’t know anyone who likes calling a business or service they interact with. He thinks that messaging… READ MORE
Changes Detected in Google SERPs in Early September
Changes in the Google Search Engine Results Pages (SERPs) have seen a recent spike this weekend. While a lot of people were taking a well deserved break, those keenly watching the SERPs… READ MORE
Online Video Marketing Trends in 2016
Online videos have taken over 2015-2016 and short video applications such as Vine have continued to dominate the video marketing industry as a key element of most brands’ digital strategy…. READ MORE
10 Commandments of Developing an Integrated Marketing Strategy
Developing an integrated marketing strategy is key to ensuring that you don’t waste time and money on marketing that isn’t contributing to the success of your business as a whole…. READ MORE
Marketing Conferences and Events – September 2016
Finally! Winter is nearly done and dusted. With the onset of Spring, and the (slightly!) warmer weather, now is the time to dust off your networking skills and put them… READ MORE
10 Proven Ways to Earn Links to Your Website
When it comes to doing link building in SEO, there are several strategies and tactics available. The trouble most people have is implementing the right link building techniques that makes… READ MORE
How To Maintain Your SEO Results When Your Website Goes Live
Website redesigns are usually fun and exciting; it’s like getting a digital face lift for your business. But if you get it wrong, you can end up losing a lot… READ MORE