What good is a killer portfolio and a beautiful theme for your online business if it’s not Search Engine friendly? Well, major search engines such as Google, Bing, Yahoo and… READ MORE
5 Post-purchase Best Practices All E-commerce Retailers Should Adopt
E-commerce retailers often fall into the trap of pouring all their online marketing efforts into acquiring new customers, with many neglecting the importance of the post-purchase experience. While getting a… READ MORE
The Importance of Good Photography as a Corporate Branding Tool
In this article, we discuss photography as a branding tool. Corporate branding has got to be one of the most powerful tools in the business toolkit when it comes to… READ MORE
Q&A with Amy Cockerell, Marketing Coordinator at the TAC
The ‘Marketing and Communicating with Today’s Youth‘ event in Sydney on 26 and 27 October is expected to be a highlight of the marketing calendar, particularly for those marketing professionals working… READ MORE
The Focal Point of Local SEO Is Online Reviews
For any online business their reputation is important as it determines your local SEO rankings. The more positive reviews you have for your business, the better your site will rank…. READ MORE
Why Your Business Should Invest in Digital Logo Design
We’re going to discuss why your business should invest in digital logo design. Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why… READ MORE
Q&A with Christie Nicholas, Director of Kids Business Communications
The upcoming ‘Marketing and Communicating with Today’s Youth‘ event is set to be both informative and engaging. Being held in Sydney on 26 and 27 October, attendees will be treated to lessons from the world’s… READ MORE
5 Things Your Business Could Be Doing Better on Social Media
Tweeted, Shared, Liked, LinkedIn? These are just some of the things that happen on a day-to-day basis if you’re a business owner on social media. However, being on social media… READ MORE
Google Penguin Now Realtime and Part of Core Algorithm
Gary Illyes from the Google Search Ranking Team today posted that Penguin has now been rolled into their core algorithm. Penguin is the code name given to an update that was first… READ MORE
7 Great B2B Marketing Strategies to Help Small Business Boost Sales
Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit… READ MORE