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You Need a New Toolbox to Win the B2B Content Game
December 14, 2021
IF YOU WANT TO RANK, YOU NEED TO INNOVATE.
Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win.
But if you want to find the big blue ocean opportunity, you need to break free of the “same tools, same insights!” Sound good? Then this B2B Backstage is for you.
Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.
You’ll walk away knowing how to:
Avoid the content “best practices” trap your competitors are following and use your own data
Use Google’s “People also ask” to write the content people want
Find wasted spend in your PPC accounts to fund writing the content you actually need
