Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data

Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.

Discussion Topics:

• Use the data you have, even though data collection is getting harder
• Reengineer your decision-making process and avoid common pitfalls
• Embrace imprecision, using hacks for marketing measurement