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Transform services & product development with Design Thinking

August 1

Would you like to solve wicked marketing problems?
Are you keen to be more human centered in your marketing?
Would you like to ask better questions?

If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend:

Anyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered

Full design cycle of empathise, define, ideate, prototype and test
Empathy Mapping
How to frame a curious question
Ideation techniques
Learning Outcomes:

The value of engaging with real people to help them ground their design decisions
The importance of stepping out of your own shoes
How to reframe problems to make them human centred
That low-resolution prototypes are useful to learn from (take an iterative approach)
The importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).
How to use empathy maps
The importance of not going straight to solution
Course experience

Design Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach, gain some shared vocabulary, and get a taste of each design “mode” (empathise, define, ideate, prototype, test).

Participants will receive:

A copy of all course content
All templates used in the program for empathy mapping and ideation
An introduction to design thinking PDF
Watch, read and listen library of resources




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website