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Strategic Marketing USA (Online)

November 5, 2020 - November 6, 2020

Adapt, Innovate, Reimagine

Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Setting the Agenda for Marketing Teams Globally

We are amidst the most dramatic shift in consumer expectations in a lifetime.

The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now.

Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.

The world is changing and this disruption will pave the way for new industry leaders. How will take advantage of this opportunity to reconnect with your customers?

4 essential themes for 2020

  • CMO Strategy & Trends for a Post-Covid World: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
  • Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
  • Agile Content & Creative: Cut through the noise with impactful interactions that inspire and connect with this shared global experience. Tell stories that engage on an emotional level and are grounded in brand purpose.
  • Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Join 5,000+ virtual attendees!

Set Benchmarks, Showcase Innovation, Map the Future of Marketing


November 5, 2020
November 6, 2020
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Reuters Events
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