Marketing news, events and resources
Brands have a profound impact on society and culture.
The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world.
Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can you follow their lead, move beyond marketing, and create real communities passionate about your brand purpose?
Strategic Marketing USA (Nov 5-6, Virtual Forum) is uniting the world’s most influential CMOs to discuss the impact of brands on society, challenge what it means to be a brand and map a new future for marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.