Story Telling for Marketers – Creating Compelling Narratives that connect
June 19
Human beings connect learn and grow through stories. Not dot points. Not spreadsheets. Not data sets. Stories are the glue that binds us together!
The challenge, in business, is to understand how to harness the power of stories but in a business-appropriate way.
In this session, Chris Meredith will touch on story telling theory and then share a simple and powerful story telling framework. He’ll then showcase examples of business presentations, one-on-ones, even media interviews with stories at their heart. By the end, attendees will walk away with an understanding of the role of storytelling in narratives that connect and the confidence to tell stories in their next business communication.
Key learnings
The Power of Storytelling: Learn how stories are a powerful tool for connection and communication in business, far beyond data and spreadsheets.
Storytelling Framework: Gain practical insights into a simple yet effective storytelling framework that can be applied in business settings.
Storytelling Theory: Explore the theory behind storytelling and how it helps build stronger business narratives that resonate with your audience.
Real-World Examples: Understand how storytelling works in business presentations, one-on-ones, and media interviews through clear, impactful examples.
