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SMX Report: Analytics Training For Search Marketers

February 23, 2021


Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success.

Training topics will include:

  • Configuring dashboards in Google Data Studio
  • Leveraging new features in Google Search Console and Bing Webmaster Tools
  • Measuring ad profitability and performance with Google Ads reporting

You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle.

All sessions will be available for viewing live or on-demand, so you can train at your convenience.


February 23, 2021
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SMX – Marketing Land Events
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