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Search Marketing: Understanding Google Ads
March 7 @ 10:00 am - 1:00 pm$550
The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products.
Attendance at this event, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing.
This event will cover the following topics:
- Where search marketing fits within a digital marketing strategy
- How to find keyword opportunities to maximise clicks and conversions on Google Ads
- How to create effective copy for your targeted advertising
- To optimise your Google Ads accounts for continuous improvement