Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you.
Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation.
This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities.
From CRM platforms and cookie tracking to email campaigns and audience segmentation, you’ll learn how to stay compliant without sacrificing performance.
By the end of this course, you’ll feel confident running lead gen, personalising ads and using customer data the right way.
What you’ll learn
You’ll gain a strong understanding of the current privacy laws in Australia.
By the end of this course, you’ll be able to:
Understand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work
Navigate the Australian Privacy Principles (APPs) with confidence
Identify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking
Apply privacy best practice to everyday activities such as lead gen and personalisation
Build campaigns that are legally compliant and privacy-respecting
Stay ahead of upcoming reforms and what they mean for your role
