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Picture This: Mastering Instagram for Business

September 23, 2021 @ 10:00 am - 12:00 pm

As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore.

Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time.

In this workshop, you will learn about best practices, strategies and actionable steps to begin leveraging Instagram for your business, project or even your personal life.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

  • Have your camera turned on for the entire session
  • Have an accessible microphone
  • Be in a quiet, well-lit space with minimal distractions
  • Strong internet connection


  • Learn the fundamentals of a successful Instagram account.
  • Identify what makes a good Instagram post and learn how to stand out.
  • How to find the right hashtags and when to use them.
  • Learn about Instagram Stories and how to leverage yourself in this area.
  • Use Insights to measure the success of your Instagram account.




General Assembly Melbourne
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