We understand that the circumstances surrounding COVID-19 are having a huge and resounding impact on the entire Australian community.

One of these impacts is the cancellation of physical events, conferences and meetups.

During this time, we will be sharing digital events locally and internationally that you can attend online from the comfort of your home. This will help you to keep learning, improving your skills and networking.

 

Loading Events

« All Events

  • This event has passed.

Mumbrella Digital Essentials Virtual

June 17 @ 8:00 am - June 18 @ 5:00 pm

Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.

Two Day Course Outline

Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles

Australia’s Digital Landscape and Trends

Owning Owned Media

Content Marketing Strategy

10 Steps to Social Media

Managing and Buying Digital Paid Media

Programmatic Media Priming

Delving into Data and Analytics

Marketing Automation Work

Measuring and Presenting Your Return on Digital Investment

Venue

Online
Website:
https://generalassemb.ly

Organiser

Mumbrella
Website:
http://mumbrella.com.au