COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!

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Mumbrella Digital Essentials Virtual

June 17, 2020 @ 8:00 am - June 18, 2020 @ 5:00 pm

Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.

Two Day Course Outline

Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles

Australia’s Digital Landscape and Trends

Owning Owned Media

Content Marketing Strategy

10 Steps to Social Media

Managing and Buying Digital Paid Media

Programmatic Media Priming

Delving into Data and Analytics

Marketing Automation Work

Measuring and Presenting Your Return on Digital Investment




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