Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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MarTech: Free, Expert-Led Training For Senior Marketers
March 16, 2021 - March 17, 2021
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises.
Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start.
Marketers at those brands are turning to industry experts, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands.
Join us online for FREE, March 16-17, to unlock two days of actionable tactics and proven strategies, empowering, forward-thinking keynotes, and engaging events designed to grow your professional network.
Expert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending, you’ll be able to:
- Use CDPs to enable a data-driven culture and decisions
- Employ attribution and predictive analytics technology to understand what’s attracting customers to your company or brand
- Achieve efficiencies with asset management, project management and workflow technologies
- Maximize the expanding capabilities and uses of marketing automation
- Continue your learning initiatives, engage with solution providers, and connect with the marketing technology community — all for free, and all from the comfort of your own computer.
