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Marketers In Pajamas – Jo Feeney, and Jenny Melhuish

April 15, 2020 @ 8:00 am - 5:00 pm

Your lighthearted lunch-and-learn during lockdown.

As we confront our new reality; seeing inside our colleagues’ kitchens, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver.

Join Facebook and TRIBE’s Jules Lund, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive, not just survive.

We’ll deconstruct the tools, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less.e

It’s the Jo, Jenny and Jules Show! Jo Feeney, Director of Marketing at McDonald’s and Jenny Melhuish, Westpac’s Head of Group Brand, Advertising & Media join forces to discuss:

• The “no glitter” creative strategy every marketer can adopt
• How Westpac is using brand messaging to be part of the solution
• Jo’s advice on leading with EQ over IQ
• Tips to avoid coming across “tone deaf”
• How to harness your brand’s nostalgia to build comfort with your customers




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