COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Email marketing where to start?
January 19 @ 9:00 pm - 10:30 pm
Overlooked email marketing as an overused or out moded form of marketing and communications? Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own.
Rob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing.
They will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and, selecting imagery that helps you say more than the sum of the parts.