Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Eight Steps to Successful Content Marketing
November 15, 2018
$699With so much money going into advertising each year, it is imperative that you have content that goes along the buying journey, this almost always ends in higher sales value and a longer relationship. With Google rewarding quality content and update frequency, mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.
At this event, the speak will conduct a workshop which is focused on an 8 Step Process to successful content marketing:
- Strategy Development
- Ideation
- Content Creation
- Optimisation
- Promotion
- Distribution
- Lead Nurture
- Measurement
