Digital Personalisation at Scale: Smart Marketing from Mattel

Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored, personalised content talks directly to them.

At this event you will learn:

• How consumers engage with brands/retailers today across digital, social media, and mobile and what marketers can do to influence the path to purchase
• How marketers can leverage Big Data to drive personalisation and customer loyalty and some of the challenges to executing this at scale
• The challenges marketers face when driving consumer engagement and brand loyalty in an increasingly complex digital marketing ecosystem