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4 Weeks SEO (Search Engine Optimization) Training

January 19 @ 12:30 pm - 2:30 pm

$425.98

Who can take SEO(Search Engine Optimization)Training?

  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Features and Benefits

  • 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios

Course Objectives

  • Role of SEO in Web Design and Web Development
  • Learn the foundations of SEO
  • On-page optimizations
  • Off-page optimizations
  • SEO Performance Reporting
  • SEO and Content Creation
  • SEO and Content marketing
  • Social Media and SEO

Course Outline

1. Introduction to Search Engine Optimization

  • The Evolution of Search Results
  • How does SEO work?
  • Benefit of SEO
  • Difference between SEO, SEM, and SMM
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • The current state of SEO

2. Developing a Keyword Strategy

  • Understanding User Intent
  • Developing a Keyword Strategy
  • Competition vs Conversion
  • Keyword Tools
  • Keyword Tactics
  • Exercise: Keyword Discovery Process
  • What is Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Google Keyword Planner Tool
  • Advanced Keyword Planning guide
  • Paid Keyword Tools
  • Keyword generation ideas
  • Competition Analysis
  • Competitor Metrics
  • Finalizing the Keywords List
  • Exercise: Keyword Discovery Process

3. On-Page SEO

  • What are the Variable?
  • Rich Snippets
  • Pairing Keywords to Pages
  • Tactics to Avoid
  • Google website guidelines
  • Fundamental On-page Factors
  • Domain Name Optimization
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headings & Footer Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Sitemaps Optimization
  • Robot.txt and its importance
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets (Schema)
  • One Box Answer Optimization
  • Exercise: On-Page Optimization

4. Content Strategies

  • Creating Power Pages
  • Content Strategies
  • Auditing Content
  • Formatting for Readability
  • Exercise: Content Process

5. Off-Page SEO

  • Introduction to Offsite Optimization
  • Google Link building guidelines
  • Important factors of Link Building
  • Types of Linking Methods
  • Links Analysis Tools
  • Directories Submissions
  • Local Business Listing
  • Classified Posting
  • Generating Links from QA sites
  • Guest Blogging and commenting
  • Press Releases
  • Social Media Links
  • Document Sharing Links

6. Social Media for SEO

  • What are the Social Signals?
  • Social Media Optimization
  • Reviews

7. Monitoring your SEO Efforts

  • Insight Tools
  • Common Reports and Metrics

8. SEO Performance reporting

  • Website Position Analysis
  • Website Monthly Reports
  • Google Analytics Reports
  • Search Console Keyword Reports
  • Link Building Reports
  • Competitor Reports
  • Paid Tools for monitoring SEO campaigns

Venue

Tech Training Solutions
VIC 3000 Australia

Organiser

Tech Training Solutions