According to QuickSprout, there are more than 500 million registered Google+ users worldwide. Of these users, 63% are male (and the remaining 37% female). Approximately 48% of Fortune 100 companies… READ MORE
Marketing Conferences and Events for November 2014
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and… READ MORE
Top 10 Essentials for Facebook Advertising
The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become… READ MORE
Problogger: How Bloggers Can Leverage Google+ – Rand Fishkin
Rand Fishkin, Founder of Moz, dazzled the Problogger audience on day two with his address on the power of Google+. Given that Google’s removal of authorship came only the day… READ MORE
Problogger: Build an Online Community that You Love – Nikki Parkinson
Nikki Parkinson from Styling You enlightened the audience at Problogger about how to create an online community that you love. And, at the heart of it all, the most crucial… READ MORE
Problogger: Make Your Audience Fall In Love With You – Geraldine DeRuiter
Geraldine DeRuiter is the very talented wife of Rand Fishkin, who holds her own with her highly successful blog The Everywhereist. Geraldine’s husband’s job requires him to travel a lot… READ MORE
Problogger: Keynote by Pat Flynn
Converting Casual Readers into a Thriving Community Flynn opened with a definition of what a raving fan actually is. Just in case you don’t know, a raving fan is someone… READ MORE
6 Ways to Demonstrate Social Media Marketing ROI
If, like me, you’ve worked in the marketing industry for ten years or more, chance are, you’ve had a question that goes a little something like this: Where is the… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool…. READ MORE
The Most Effective Social Media Campaigns Ever
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your… READ MORE