Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
6 Simple Truths For Ecommerce Success
Ecommerce has turned into a rapidly expanding little industry that is changing the way people think about business. It is having a real impact on traditional bricks and mortar businesses around the world. In the last 12 months alone, Australians have spent approximately $17.5 billion online and as the Internet continues to seep
Google AdWords: How to Write a Compelling AdWords Advert
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Google AdWords: How to Ensure Your Advert Has a High Quality Score
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
How to Use MailChimp
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality… READ MORE
Why Going Mobile Friendly Is a Must After Google's New Update
With constant changes in the world of the Internet, it does not surprise any more that there is a rising number of updates, alternations, guidelines and adaptations that are not… READ MORE
How to Write Compelling Online Copy
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at… READ MORE
The Content Marketing Matrix and How to Satisfy Your Readers Needs (as well as SEO Considerations)
Obviously, when you first start blogging, you quickly come to realise that your business niche is constrained and you need readers. So, your content should center on the areas in… READ MORE
Keywords Are Key in Online Marketing
Anyone reasonably familiar with social media and other internet forums would already know that keyword optimisation is an essential ingredient in the online marketing mix. Whether it’s for a business… READ MORE