Just like a paper filing system without labels, an Internet without tags would be total chaos. In a digital world where the expression ‘too much information’ is quite literally a… READ MORE
Marketing Agility: The Future of Marketing
The only constant thing in marketing is change. In such a highly-dynamic and competitive arena, marketing agility is a potent strategic weapon. It definitely seems to be much more than… READ MORE
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
15 Tools for Effective Web Analytics
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
6 Simple Truths For Ecommerce Success
Ecommerce has turned into a rapidly expanding little industry that is changing the way people think about business. It is having a real impact on traditional bricks and mortar businesses around the world. In the last 12 months alone, Australians have spent approximately $17.5 billion online and as the Internet continues to seep
Google AdWords: How to Write a Compelling AdWords Advert
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Google AdWords: How to Ensure Your Advert Has a High Quality Score
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
Google AdWords: How to Set Up a Campaign in 10 Simple Steps
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
How to Use MailChimp
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality… READ MORE