Just like a paper filing system without labels, an Internet without tags would be total chaos. In a digital world where the expression ‘too much information’ is quite literally a… READ MORE
What Marketers Don’t Know About Online Security
Online marketers are some of the savviest individuals working online. They need to know the nuances of the internet and think outside of the box to reach people and close… READ MORE
Marketing Agility: The Future of Marketing
The only constant thing in marketing is change. In such a highly-dynamic and competitive arena, marketing agility is a potent strategic weapon. It definitely seems to be much more than… READ MORE
Making Ads That Fit Your Strategy
Producing creative that doesn’t meet expectation is a common cry from not only the marketing team, but even the ad agency’s own people, and the production suppliers hired to execute…. READ MORE
How To Get The Most Bang For Your Buck From Paid Advertising
Advertising is a proven and effective way to get new leads and customers.
However, plenty of businesses are just approaching it plain wrong. It’s frustrating to see and so many businesses could actually start seeing a decent ROI on their ad spend
How to Optimise Your YouTube Channel
Video advertising is rapidly overtaking text-based advertising and if you are going to keep up you need to understand how to optimise your YouTube channel. YouTube is the giant of the video world so if you’re going to work in video, YouTube is the perfect platform to work with.
So, here’s a few tips towards optimising yours.
Marketing Predictions for 2016
One constant will remain in the marketing world during 2016 – everything will change.
What was new and exciting this year will already be old, tired and ignored.
Sure-fire ways to engage with customers will fail and you’ll have to sit down and figure it out all over again.
Top 10 Marketing.com.au Articles of 2015
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Tips on Using Promotional Merchandise for Client Christmas Presents
Promotional merchandise is fantastic way to give your clients a Christmas present and spread brand recognition. Marketers are always looking for ways to get the most out of their budget and giving promotional merchandise as a Christmas present is possibly the definition of getting
15 Tools for Effective Web Analytics
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim