Marketing news, events and resources
Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and with a plan you can implement immediately. You will develop: A content marketing plan;... READ MORE
The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry, and the deadline for submissions is... READ MORE
As our industry continues to evolve apace, the B&T Awards remains Australia and New Zealand’s benchmark for effective creative marketing communications. Judged by more than 100 of Australia’s most experienced marketers, 36 categories cover the full gamut of the communications discipline. And of course, the highly coveted Grand Prix Award highlights one agency making the... READ MORE
The Media Communications Week, being held at Novotel Sydney Central from 26 - 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. Developed together with senior communications and social media professionals from leading international and national brands, this two practical... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
Join us on Thursday, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration, as we look back over the year in review, celebrate our wins for 2019 and discuss where the industry is going in 2020.
About This Class Content Marketing has become the biggest buzzword in digital marketing, but very few people really know how to integrate content into their brand in a cohesive, strategic, and optimised way. In this class, we’ll cover the need-to-know aspects of creating and executing a content marketing plan, from creating a style guide to... READ MORE
About This Workshop Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively... READ MORE
About This Class Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts... READ MORE
Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you... READ MORE