Marketing news, events and resources
While we often get caught up in the ‘now’ of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come. And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the... READ MORE
Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database. When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to... READ MORE
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers. This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy... READ MORE
Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation. As competition heightens between today’s supply chains, in response to the ever-increasing demands of consumers, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage. The Australian Graduate School of Entrepreneurship (AGSE)... READ MORE
These days the Google gods aren't satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too. * So what are the different types of search intent? * How do these fit into the brand awareness cycle? * What role does... READ MORE
Australia’s premier social media & digital marketing conference. If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert! Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips... READ MORE
Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types. Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from... READ MORE
This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors, journalists and writers from the leading publications in business, entrepreneurship and tech. We’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider, Forge Magazine and more. Prepare for a night full of... READ MORE
Collaboration for Change Effective action requires collaborative partnerships across civil society, industry and government. We'll explore the power of connecting communities, people and businesses, building new alliances with civil society and governments to address the challenges we face. We'll explore the opportunities that exist for the ethical business sector as a result of collective collaborations,... READ MORE
Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros structuring articles to make them flow better formatting to improve readability writing for both mobile and desktop... READ MORE