Marketing news, events and resources
These days the Google gods aren't satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too. * So what are the different types of search intent? * How do these fit into the brand awareness cycle? * What role does... READ MORE
Australia’s premier social media & digital marketing conference. If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert! Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips... READ MORE
Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types. Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from... READ MORE
This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors, journalists and writers from the leading publications in business, entrepreneurship and tech. We’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider, Forge Magazine and more. Prepare for a night full of... READ MORE
Collaboration for Change Effective action requires collaborative partnerships across civil society, industry and government. We'll explore the power of connecting communities, people and businesses, building new alliances with civil society and governments to address the challenges we face. We'll explore the opportunities that exist for the ethical business sector as a result of collective collaborations,... READ MORE
Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros structuring articles to make them flow better formatting to improve readability writing for both mobile and desktop... READ MORE
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips... READ MORE
This 1-day dynamic and interactive masterclass will assist you in shifting from the overwhelm of a management mindset to a clearer and focused leadership mindset. To go from a ‘manager’ mindset to a ‘leader’ mindset takes skill, will and energy and more than just drive and ambition. It all starts with self-leadership and making a... READ MORE
Melbournians, join us on Tuesday, 3 December 2019 as we look at 2019 in review and have a few Christmas drinks to celebrate a year of successful initiatives and steps towards growing a sustainable and vibrant digital industry in 2020 and beyond. The day will see us look at the highlights of 2019 - including snippets from... READ MORE
Increase wine, food and beverage sales through your most profitable channel by developing and implementing an effective direct-to-consumer marketing strategy. Implementing an effective Direct-to-Consumer (DTC) strategy involves much more than simply signing people up to a mailing list or creating a wine club. It starts with designing an enticing cellar door and memorable experiences that... READ MORE