Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Join your fellow Customer Engagement, Marketing, Data Analytics & Loyalty Professional as we take you through a comprehensive loyalty journey, where you will hear from recognised local and international speakers, discussing each critical stage of the loyalty journey.
How well do your potential and existing customers know what your business does? An effective marketing strategy should boost your brand, capture customers, keep them coming back, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that... READ MORE
The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service. The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and... READ MORE
While we often get caught up in the ‘now’ of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come. And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the... READ MORE
Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database. When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to... READ MORE
VidCon’s Industry Track offers unparalleled access to top leading industry experts, digital creators, and media tastemakers. This year’s Industry Track will provide deep, industry-changing insights on how to grow and monetise your business through online video platforms, building sustainable and profitable communities, best practices for using video to sell products and services, and in-depth strategy... READ MORE
Join us for an evening dedicated to supply chain innovation in an era of automation and digitalisation. As competition heightens between today’s supply chains, in response to the ever-increasing demands of consumers, supply chain leaders need to think more innovatively in order to gain or maintain competitive advantage. The Australian Graduate School of Entrepreneurship (AGSE)... READ MORE
These days the Google gods aren't satisfied with basic blog posts. They want intelligent, engaging, well written, problem-solving content that matches the searchers intent. And guess what, humans want this too. * So what are the different types of search intent? * How do these fit into the brand awareness cycle? * What role does... READ MORE
Australia’s premier social media & digital marketing conference. If your goal is to build brand awareness, generate engagement, drive traffic, gain more leads, increase sales or improve customer loyalty, then join us for Click Engage Convert! Click Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies, tips... READ MORE
Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types. Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from... READ MORE