All In The Name: Jack Media Acquires Fashion.com.au And Cosmetics.com.au

The Fashion and Beauty Industries are hot markets in the online space and this week, the heat was turned up even more with Jack Media acquiring two premium domain names and websites from OMG Fairfax Media: Fashion.com.au and Cosmetics.com.au.

We decided to get in touch with James Kitchener CEO and Co-Founder of Jack Media to find out more about this acquisition and discuss what their plans are for these valuable online properties, which are currently business directories.

Firstly thanks for taking the time out to have a quick chat to us about this acquisition. We’re sure our Marketing.com.au readers would like to know little more about how the acquisition of Fashion.com.au and Cosmetics.com.au came about?

Funnily enough we weren’t looking to purchase any premium domain names but simply couldn’t resist when the opportunity to acquire these domains was presented to us by Ned O’Meara of Domain Syndicates. Premium domain names like these do not readily come up for sale so just like any investment we needed to act fast. Ned did a great job in facilitating the sale for us.

Some of the most successful Australian online businesses are built on category killer domain names (such as RealEstate.com.au and CarSales.com.au etc.). Obviously execution is paramount, but what do you feel are the main benefits of acquiring such premium online real estate like Fashion.com.au and Cosmetics.com.au as a foundation?

I agree that execution is paramount however the main benefits are:

• A premium domain name is an investment in your brand, website and company.
• Businesses spend millions of dollars getting their names recognized so why build a brand when you can simply buy one.
• A premium domain name gives you high visibility, reputation, trust and natural traffic.
• All the premium domain names are already owned and since there is only a finite number of premium domains they will continue to grow in value just like any other rare commodity.
• A domain name is 100% unique and once owned nobody else can use it

In a nutshell, if you wish to establish a strong business or presence on the web, it’s vital to select a domain name that is descriptive, short, memorable, and ultimately, brandable.

What future plans and marketing initiatives do you have for Fashion.com.au and Cosmetics.com.au?

We intend to turn Fashion.com.au into a premium Australian fashion destination. Whilst we haven’t started work on the re-development of the website, we have already received a spike in followers on our new fashion.com.au Facebook page in a week since the domain purchase. The quick growth of the social media following has validated our insights into the demand of the online fashion & beauty marketplace https://www.facebook.com/fashion.com.au

Thanks for your time James and we wish you every future success with these.

Jack Media are currently looking to hire an experienced, fashion-obsessed editor to join the team at the Byron Bay office as the Fashion Editor & Website Manager for Fashion.com.au. For more information click here http://www.jackmedia.com/blog/wp-content/uploads/2013/07/Fashion.com_.au-add2.pdf

To hear more from James Kitchener, make sure you check out the previous articles we shared on Marketing.com.au, The Secret To Affiliate Marketing For Marketers and Expand Online Performance Marketing.

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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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