Marketing Data Science Workshop

Whether you’re a marketer, data analytics professional or full-fledged data scientist, this course offers a business solution for your organisation. Over this two day event you will unpack the fundamentals of marketing data science and strategies for successful implementation of a marketing analytics program of work. You will look at everything from predictive analytics and machine learning algorithms and customer segmentation strategies, plus more.

At this event, you will also learn about:

• Fundamentals of data science and analytics for marketing
• Real-time experimentation with data science in a hands-on interactive case study
• Customer segmentation, personas and clustering algorithms, plus more