• Home
  • News
  • Marketing Events
    • Marketing Events Calendar
    • Submit An Event
  • Business Directories
    • Marketing Agencies
    • Advertising Agencies
    • Market Research Agencies
    • Market Research Recruitment
    • Event Management Agencies
    • Public Relations Agencies
    • Marketing Industry Associations
    • Industry Recruitment Agencies
    • Promotional Merchandise Agencies
    • Social Media Marketing Agencies
    • SEO & SEM Agencies
  • Marketing Tools
    • Marketing Plans
    • Marketing Publications
    • Marketing Jobs
    • Calculators
    • Media Research
    • Advertising Facts
  • Advertise
  • Write For Us
  • Subscribe

Marketing.com.au

Marketing news, events and resources

  • General
  • Advertising
  • Content Marketing
  • Market Research
  • Public Relations
  • SEM
  • SEO
  • Social Media

Using Social Platforms for Business

July 1, 2012 By Chris Burgess

paper-peopleThere is a rapidly increasing trend of social platforms and tools being used internally (not just externally) within organisations. This was actually one of the hot topics discussed at the Mashable Social Media Day 2012 Unconference Melbourne held at Inspire9 this past weekend.

Long gone are the days of the basic company Intranet with different company areas and static documents. Sure, everyone has a company Facebook page and Twitter account, but are you really connecting to your customers and clients? Are you even connecting with your colleagues? Companies are getting social, so get with the program!

We’ve come across a few interesting social platforms we’d like to share with you to help you better utilise and engage your team and connections.

Yammer

Yammer is a private company social network where you can securely collaborate across departments, countries, content and applications. It is a very popular enterprise social network tool and is actually used by over 200,000 companies around the world.

Some of the great features of this software include:

  • Great platform for the company to collaborate, share knowledge and ask questions
  • Improved visibility across the organisation to engage employees
  • Ability to share content by posting to team workspaces and editing in real time
  • Connecting and collaborating with customers and other partners
  • A flexible administration so you can customise and control your network

There is a basic network you can join for free to test Yammer out for yourself. There are some great paid packages for more functionality.

Icon

Spigit are a leading global Social Enterprise company and the minds behind Icon, the free private crowd sourcing platform. It’s a great way to generate ideas and innovate. It also offers intergration with Yammer.

Got a burning question you’d love answered? Don’t have the budget to do research? Well with Icon, you choose who you want to engage on the platform and you can leverage their creativity, ideas and feedback to make better decisions and truly innovate.

You get the flexibility to create a crowd or community that you want to interact with. You then set up challenges by asking a question to the crowd. The crowd will post their ideas and then vote on the best one. People are incentivised to participate with a point system for challenges and participation.

Icon is free to use and Spigit also offer SpigitEngage which is a more comprehensive enterprise platform that enables end to end innovation management.

Tip: the more people you invite to participate in your crowd the more useful you will find this platform.

Chatter

Chatter is a trusted employee social network designed by Salesforce. It enables businesses to become more social and encourage greater collaboration anywhere around the world in real time.

Some of it’s great features include:

  • Chatter messenger feature where you can have private or group conversations
  • News feed so you can see what’s going on
  • Social intelligence to recommend relevant people, groups files and records
  • File sharing so you can securely share documents and track versions
  • Create groups so you can easily share information, collaborate on documents and work more productively
  • Create Workflow approvals
  • Integration within SharePoint

Salesforce have a free trial version that you can download and test out for yourself and there is also a paid option with the full suite of features.

Rypple

Have you ever sat through a boring performance appraisal and just thought ‘What’s the point?’. Well you’re not alone. Rypple offers a new way to look at performance management and is a great solution offered by Salesforce.

The web based platform helps companies to improve their performance through key features including:

  • Social goals to improve collaboration
  • Coaching and ability to create private shared spaces
  • Fast and frequent feedback rather than waiting for a meeting or review
  • Recognition with thanks and custom badges
  • Performance summaries to make performance reviews more relevant

These great features mean that team members know where they stand and can be accountable for achieving their goals.

There is a basic free plan so you can trial it for yourself and there are paid plans with more features if you find it’s what you’re after.

We hope that you’ve found some of these suggestions useful. If you’ve had experience with these social tools or any others, we’d love to hear from you below.

  • About
  • Latest Posts

Chris Burgess

Chris Burgess is a web technology consultant from Melbourne, Australia.

Latest posts by Chris Burgess (see all)

  • Google Penguin Now Realtime and Part of Core Algorithm - September 24, 2016
  • Changes Detected in Google SERPs in Early September - September 6, 2016
  • Marketing Conferences and Events October 2015 - October 1, 2015

Other Related Marketing.com.au Articles:

  • Utilising Customer Reviews to Enhance Your SEO
    How To Get More Google Business Reviews
  • How to Maximise Your Social Media Ads Budget
    How to Maximise Your Social Media Ads Budget
  • How To Ensure Your Content Marketing Strategy Has ROI
    On-Page 2026 SEO: The 90-Day Authority Blueprint
  • 5 Trends in eCommerce-Marketing-You-Should-Avoid.jpg
    Retargeting Strategies to Win Back Cart Abandoners
  • Top Seven Tips to Boost Your AdWords Campaign
    How To Run A Successful PPC Campaign On A Limited Budget
  • SEO-Strategy-keywords-voice-schema
    “Your Money Your Life” - YMYL SEO
  • Video content marketing
    How To Leverage YouTube For Marketing In Australia
  • computer seo mistake
    The Art Of Efficient Code: Tips For Clean And…

Filed Under: Latest News Tagged With: business, Chatter, collaboration, crowd sourcing, engagement, icon, innovation, organisation, performance, performance appraisal, performance management, Rypple, social, social network, social platforms, social tools, Yammer

Recent Posts

  • Marketing Events – December 2025
  • Why Top Brands Are Ditching Live Action for Animated Ads and Getting Better Results
  • How To Build An SEO Strategy That Actually Works In 2025
  • Marketing Events – November 2025
  • Why Competitor Analysis Is Critical For E-Commerce Success

Join Our Newsletter

For free updates on upcoming Australian events, articles and resources.

CONNECT WITH US

  • Facebook
  • Twitter

MAIN MENU

  • Advertise with Us
  • Write For Us
  • Submit An Event
  • List Your Business
  • Marketing Events
  • Business Directories
  • About Us
  • Contact Us

SEARCH BY CATEGORY

  • Advertising
  • Content Marketing
  • General
  • Market Research
  • Public Relations
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social Media

Join Our Newsletter

For free updates on upcoming Australian events, articles and resources.

Copyright © 2025 Marketing.com.au · Terms & Conditions · Privacy Policy

  • Home
  • News
  • Marketing Events
    ▼
    • Marketing Events Calendar
    • Submit An Event
  • Business Directories
    ▼
    • Marketing Agencies
    • Advertising Agencies
    • Market Research Agencies
    • Market Research Recruitment
    • Event Management Agencies
    • Public Relations Agencies
    • Marketing Industry Associations
    • Industry Recruitment Agencies
    • Promotional Merchandise Agencies
    • Social Media Marketing Agencies
    • SEO & SEM Agencies
  • Marketing Tools
    ▼
    • Marketing Plans
    • Marketing Publications
    • Marketing Jobs
    • Calculators
    • Media Research
    • Advertising Facts
  • Advertise
  • Write For Us
  • Subscribe