Did you know that Instagram and video marketing are the best ways to take your brand visibility to the next level? It will improve your online presence, enhance customer loyalty, and fan following in no time. In today’s competitive business environment, only text-based marketing copy will not do you much good. Even if it does, it will take a long time to help you achieve some positive outcome. That is why you must make the most of the photo-sharing social media site Instagram to appeal to your targeted audience using visual elements. Yes, we are talking about photos and videos. Then, in this article, our focus will be on video marketing to display your products or services offerings and persuade prospective buyers to choose your merchandise. In simple words, you want your products or services to sell, and therefore, you must consider Instagram video marketing seriously. There is no second option that is as effective as this. You need to realise the fact at this point in time.
According to an article published on Huffpost, Instagram videos take a selfie to the next level. No, we are not talking about a personal selfie. For example, a group of friends visit your restaurant. They take selfies of your set up and the food, posting it on Instagram. In addition, they post videos of the ambiance, the lighting, and the food served. Then, you need to market the videos for maximum views. Sounds interesting, right? Read on to learn about the top tips to boost Instagram video views.
Pick the Best Hashtags
Use the best hashtags to grab the attention of more followers. This way, you will earn more like, comments, boost engagement, and local visibility with prospective buyers. It will help you generate leads and when these leads turn into loyal customers, it means more business and sales. You can use the hashtags for videos besides Instagram photos and the Stories feature.
Picking the best hashtags to improve video views is not as simple as it sounds. Your hashtags must be popular so that they cover terms or phrases searched by users to look for your business and products. Moreover, hashtags should be very precise. Lets us explain this point with the help of an example. Say, for instance, you have a beauty salon; you must use hashtags such as #beautysalon, #makeup, #hairsalon, #skincare, #instabeauty, and so on. Avoid choosing too vague or generic terms. Try to add your location in the hashtags for increased visibility so that people near you come for a beauty treatment.
Research your competitors for video hashtags. That is the best way you can start. This way, you learn about your audience, competitors, as well as your competitors’ audience. You will find numerous hashtag research tools online. Make your video content stand out and let your buyers know about your creativity and uniqueness. Use popular hashtags.
Make the Most of Instagram Video Ads
When you have an Instagram business page, the opportunities are endless. The greatest benefit is that you can leverage Instagram video ads. With so many users, it is challenging to reach out to a wider audience only through organic posts. For more Instagram views, you will need to use the platform’s paid advertising feature. It will help your video views radically.
With video ads, you will also benefit from Facebook’s advanced targeting. Yes, you can target extremely particular demographics, and upload an email list to acquire lookalike customers. It means you can target similar people, in addition to your current fans.However, who you have not targeted so far!The more prospects you target, the more video views you will gain on Instagram. There is no doubt about the same. Try this strategy and you will succeed and see positive results. With video ads, the chances of acquiring customers are much more than organic posts.
Opt for Behind-the-scenes Posts
No matter what business you have, you should post some behind-the-scenes videos to increase visibility. For example, if you have an online toy store, you can post videos on how these toys work, or how toy specialists design them. You can also post videos of how your company celebrates a new product launch day. You need to think out-of-the-box to get the best results on Instagram.
Show the human side of your business through these videos. Improve views by tapping on the desire of the modern social media audience. If you have a production process that is aesthetically pleasing and will appeal to your sophisticated customers, record some behind-the-scenes videos of the manufacturing process and share the same with your followers. These strategies are sure to give you better results than standard marketing or promotion. We are not saying that traditional marketing does not work, but it will take some time. If you need fast results, you will need to leverage behind-the-scenes posts.
Repost Your Videos
It is imperative to post fresh and unique content on Instagram. There is no doubt about the same. Then, if you run out of ideas, do not feel skeptical to repost content. Of course, you cannot reuse content that you have posted yesterday, but post the same after, say, three months. You can even make some little tweaks if you get ideas. You can use smaller snippets from lengthy videos such as how-to tips, demos, customer experiences and repost on Instagram using relevant hashtags.
Add a Professional Look to Instagram Videos
Post videos that look unique, professional, and polished. As a business owner, you cannot look too amateurish in front of your audience. Do not assume that your customers are ignorant. On the contrary, modern consumers are smart and well read. They make informed decisions before they buy a product or service. You need not to be an editing ninja, but you can always use numerous editing tools online to make your videos professional for increased visibility. Take some time out of your busy schedule, read about these tools, and choose the one that best suits your needs.
Conclusion
Now that you know about these tips, start posting videos for increased brand visibility and awareness.
For some further social media and video content reading, check out these other advertising related articles on Marketing.com.au:
- How to Increase Your Facebook Video Reach
- The Ultimate Guide to Instagram Advertising
- Top Tips for Making Awesome Explainer Videos
- Will IGTV Change the Face of Video Marketing Forever?
- 5 High-ROI Marketing Ideas To Promote Your Product On Facebook
- Why Do Short Format Videos Work?
Kristen Smith
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- Top Tips to Boost Instagram Video Views - April 26, 2019