Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and crime.
Advertising and marketing in Australia has some quality listening available from professional marketing and advertising trade publications. Editors and reporters share the latest industry news, marketing innovations, and interviews with seasoned professionals. Some of these print and digital publications have turned to audio. Here are some of the top Australian advertising podcasts:
B&T’s Fast 30
B&T positions itself as leading title for the advertising, marketing, media and PR industries. This year brings their podcast Fast 30 fortnightly to your ears, with reporter Daisy Doctor, joined by co-hosts editor in chief Dave Hovenden and online and print editor John Bastick.
Special guests and industry names you might recognise include WPP PR chief executive Kieran Moore, The Monkeys CEO Mark Green, Carat’s CMO Andrea Rule, CHE Proximity’s Chris Howatson, and Campaign Edge’s executive creative director Dee Madigan.
Topics highlighted include the print vs online advertising costs, advertising transparency, overseas content loopholes, and the latest advertising campaigns to market. A unique take on podcast audience participation is provided with a dedicated Facebook group.
As the name suggests, this podcast runs around a fast passed half-hour. With it’s bouncy energy, B&T’s Fast 30 is your regular fortnightly one stop shop for all things marketing, media, and advertising.
Listen here: B&T’s Podcast
Mumbrellacast
Mumbrellacast is a weekly podcast, hosted by either Tim Burrows or Vivienne Kelly. The panel consists of a mix of Mumbrella’s reporters and news editors. Show guests include shadow communications minister Michelle Rowland, former reality TV star and Bachelor Sam Wood, and Marketo’s chief growth officer Jill Rowley.
Like the website, Mumbrellacast is known for covering everything under Australia’s media and marketing umbrella. Episodes come with prepared notes on topics in the news with timestamps, so you can skip ahead to what media scandal you must know about ASAP.
Episodes have covered everything from the troubles at the ABC, controversial cartoons, watchdog rulings, social media influencers, Fairfax/Nine merger, rating dramas from The Bachelor, and the hot-off-the-press advertising agency exits.
Each episode runs about 45 minutes to an hour, making it perfect to tune into on your commute into the office. This podcast is essential if you want to stay up to date with everything behind the scenes in the advertising industry.
Listen here: Mumbrellacast – Mumbrella’s Podcast
AdNews
The AdNews Podcast is a monthly podcast hosted by editors and reporters from the publication. The podcast invites members of the media, marketing and advertising industry discussing the latest trends and challenges. Guests are industry heavy weights from companies like Spotify, Initative, Ogilvy, TBWA, Seven, GroupM, WPP, OMD, Bauer, and Clemenger.
It’s a must-listen if you are part of, or want to be a part of, the advertising world in Australia with great coverage of the senior staff movements and developments in the ad industry. Recently an extra monthly episode have been added for the NGen audience (those with less than five years experience).
Special episodes also cover diversity in the workplace, women in media, and how to get started in adland. The podcast also has several live event recordings.
With the monthly episodes and roughly 30-minute episodes you get up to speed over your lunch break on the movements and mergers in the Australian adland.
Listen here: AdNews Podcast
Australia Advertising, Media, and Marketing Podcast Wrap Up
| Podcast: | Frequency: | Duration: |
|---|---|---|
| B&T’s Fast 30 | Fortnightly | 30 minutes |
| Mumbrellacast | Weekly | Hour |
| Adnews Podcast | Monthly | 30 minutes |
That’s my industry publication podcast wrap-up. What is your must-listen to advertising and marketing industry Australian podcast?
If you want more Marketing.com.au articles on podcasts, check out Australian Digital Marketing Podcasts To Listen To.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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