This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. We’re holding the… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge… READ MORE
Effective Media Release Writing Course
This course will teach you how to create attention-grabbing releases and engage your audiences with AAP Medianet’s Effective Media Release Writing Course. Taught by an ex-journalist with corporate media relations… READ MORE
How do Words Get in the Picture?
How do words get in the picture? Lorem ipsum how dolor sit amet, do everti words invenire partiendoeu vim, (of any consequence) mel ea nostrud get lucilius facilisi in. Lorem… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
27 Ways To Improve Your Content
By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for… READ MORE