Interesting Trends in Mobile Access in Australia

In this article, we are going to discuss the increasing mobile access trend in Australia. With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting serious about mobile, now may be the time.

According to Morgan Stanley research mobile internet access will be greater than access from laptops and desktop computers. And according to Google, 44% of searches last-minute gifts will be performed on mobile devices.

12.81% of all visitors to Marketing.com.au are using mobile devices. At the time of writing iPhone, iPad and Android are the top device type. I’ll post a follow up article with more detailed statistics in a few weeks when the sample is larger.

I’ve checked a few other sites and the stats range from 5% to 20%. I’d be very interested in your stats, in particular the overall percentage of mobile visitors.

These exciting figures provide great opportunity for savvy marketers, but it’s not just the mobile web where the action is. The Envato Marketplace Newsletter has 223,000 subscribers, with over 6000 new subscriptions every month. The Envato infographic itself is quite interesting, however most interesting of all is the “most frequently used mail client” being the built-in iPhone mail app client.

If you’re keen on getting into mobile, you might be interested in a group called Mobile Monday. There are chapters all around the world with groups in most Australian cities.

Image taken from Google Analytics.

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Calie Salter

Managing Director at Marketing.com.au

Calie is passionate about all things psychology, marketing, web, social and research. She is also the Managing Director and Co-founder of the Melbourne based digital agency Clickify.

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