There are so many aspects of digital marketing, including SEO, social media, email, retargeting, web development – the list goes on. With so many components, businesses often focus on digital… READ MORE
How to Plan a Content Strategy for Your eCommerce Business
A robust content strategy needs to be at the core of every ecommerce brand’s digital marketing initiatives. According to a CMI study, 75% of B2C marketers have found their strategy… READ MORE
Master Keys to Thrifty Advertising: A Guide to Advertising on a Micro Budget
Pricey advertisement campaigns don’t always translate to abundant revenue, because, after all, advertisement in itself is just a bait: the quality of a company’s product is what really does the… READ MORE
Time Management for Marketers
How to Keep Your Head and Health in Top Gear Unless you can add more than 24 hours in a day, you will need to have excellent time management skills… READ MORE
Top Three Australian Advertising Podcasts to Get Your Ears Around
Podcasts are a great way to up-skill and learn on the go. There’s a podcast on everything you could possibly imagine across all sorts of categories – comedy, sports, and… READ MORE
The Essentials of Hospitality Marketing
In the hospitality industry, your online presence is your most valuable marketing asset. When done correctly, your digital activity will help your venue to find new customers and promote repeat… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan… READ MORE
How to Obtain High Quality Links with Influencer Marketing
You probably already know that influencer marketing is a popular marketing strategy among many marketers today. According to a report by Linqia, 86% of marketers launched an influencer marketing campaign… READ MORE
3 Important Lessons Learned as a Startup Marketer
Coming from traditional marketing roles, I really didn’t know what was in store when I said yes to a digital coordinator role at then startup, Fixed Price Car Service. Off… READ MORE
Marketing Your Knowledge and Information – How to Sell What You Know
In this article, we discuss marketing your knowledge. There was once a time when the term ‘marketing’, meant placing an ad in a newspaper, utilising word of mouth, or providing… READ MORE