To become a better writer, you need to develop two key skills. First, you need to know how to write tight, snappy copy – which is not something we learnt at… READ MORE
How To Start A Copywriting Career
Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile…. READ MORE
Writing longer content that ranks
There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and… READ MORE
Writing for the Web Short Course in Melbourne
Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp… READ MORE
Effective Legal & Business Writing Masterclass
Effective legal and business writing is a critical foundational skill for anyone in professional services, in particular those who regularly deal with legal matters. That could be reviewing contracts, drafting… READ MORE
Writing for the web one-day short course – Sydney
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first… READ MORE