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How To Start A Copywriting Career

December 15, 2020 By Oliver Gaywood

How To Start A Copywriting Career

Are you considering a copywriting career? Copywriters are more in demand than ever before. With the growth of the internet, and content marketing in particular, there has never been a better time to get into the industry. I’ve been writing copy online for more than a decade now. A lot has changed, but the principles… READ MORE

Six Pieces of Feedback Every Business Blogger Has Heard

May 8, 2020 By Cian Murray

Blogging feedback

If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile. Of course, just like in real life, some suggestions are worth listening to and some are not. Sorting the good from the bad isn’t always… READ MORE

Writing for the web one-day short course – Sydney

December 3, 2019 By marketing.com.au

Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE

Effective Legal & Business Writing Masterclass

November 20, 2019 By marketing.com.au

Effective legal and business writing is a critical foundational skill for anyone in professional services, in particular those who regularly deal with legal matters. That could be reviewing contracts, drafting policies or instructing lawyers on matters. Clients, superiors and stakeholders increasingly expect to be provided with information which is clear, concise and actionable. It is… READ MORE

Writing longer content that ranks

November 17, 2019 By Kyle Douglas

Writing longer content that ranks

There are ethical and unethical ways of gaining backlinks. Creating website links with white hat methods seems like a daunting task. I have seen the power that exact match anchor text link could have on ranking websites, even those that had lower quality content or poor perceived niche authority. How was I going to rank… READ MORE

Writing for the Web Short Course in Melbourne

October 29, 2019 By marketing.com.au

Learn how to write compelling online content Taught by a former Age and Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros structuring articles to make them flow better formatting to improve readability writing for both mobile and desktop… READ MORE

Writing for the web one-day short course – Sydney

May 23, 2019 By Marketing.com.au Team

Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: – how to write short, sharp and snappy sentences – creating great headlines and intros – formatting to improve readability – using links and subheads properly – search engine optimisation (SEO) tips… READ MORE

7 Things Your Blog Readers Want from You

January 29, 2019 By Nidhi Shah

Blog readers

Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE

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