The circumstances surrounding COVID-19 are having a large influence on the entire marketing and advertising community. The pivot to hosting formally in-person events, conferences and meetups to the online environment has been outstanding.
The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re bringing you some of the best events from around the globe so you can still keep learning, improving your skills and networking!
Here are is the Marketing.com.au marketing, advertising and business event round up for July 2020.
If you want to plot out your entire 2020 marketing events calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference or webinar we’ve missed submit the event here free.
Virtual Digital Marketing Masterclass
Join senior marketers from leading brands for a virtual conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, and master digital! Event Information This event is not a traditional conference! The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.
How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
93% of online experiences begin with a search engine 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. 3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. Google is the #1 search engine in Australia In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business.
Emerging FemTech: How Tech is Transforming Women’s Health
Join GA & FemTech Collective for an APAC special edition panel from inspiring FemTech entrepreneurs from Sydney, Tokyo and Canberra. FemTech is a term used to categorise any software, startup or product that combines technology with a focus on women’s health. A rising industry, FemTech is innovative for its prioritisation of a historically underrepresented area in technology.
A Day In The Life Of A Developer
Considering a career as a developer? Curious about what the day to day looks like for software engineers and web developers? Come along to find out more! Join General Assembly for a discussion to learn about the various paths available to entry level developers – from freelance to in house, the skills companies look for in a hire, and discover resources to get you started, including our immersive and part time programs.
ANA Digital & Social Media Conference
The 11th annual ANA Digital & Social Media Conference will cover important topics including personalization, channel optimization, influencer marketing, social listening, measurement, and developing responsive and engaging content from digital marketing leaders at Ford, Mondelēz, Molson Coors, Nationwide, Mastercard, Chipotle and more!
Inside The Minds Of Brilliant Designers
This inspiring panel event series invites key players in the design community to offer a rare insider’s look at how they work and create. From branding to user experience to accessibility, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.
MozCon 2020
Not Your Typical Marketing Conference. MozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer, but the well-being and good health of the community is our number-one concern. And while the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs.
YouTube 101: How to Run Your Channel The Right Way
Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel, including how to develop the content strategy and optimise videos for increased discoverability and audience growth. Takeaways How to get your YouTube channel started using the 3 channel foundations Learn how to optimise your YouTube videos for increased engagement.
Beyond Corona: Brand, Reputation And Resilience In A Post-COVID World
How to navigate and understand trust, brand and reputation as we emerge from the global pandemic Mark Forbes, Director of Icon Reputation and Walkley-award winning journalist, and Nina Christian, Founder of Braveda and AMI’s State Chair for Victoria, discuss the shifting and emerging priorities marketing teams should focus on around brand and reputation in a post-coronavirus world. After a 30-40 minute conversation, there will be a 10-20 minute Q&A for webinar guests to seek Mark and Nina’s expert insight.
CommerceNext Virtual Summit 2020
This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery. Topics We will cover the following topics during the 2-day event: The Post-Pandemic Consumer New Normal in Retail & Ecommerce Brand Purpose: Lessons from Those that Rose to the Occasion Marketing to Cash-Strapped Consumers Reimagining Retail: Store Experience Post-COVID Is Advertising Diversification Still Needed?
Data Visualisation & Storytelling Masterclass
July 27, Online
Storytelling is an art that has been around as long as humans. The words, the cadence, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts.
Writing for the web
July 29, Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
DMDU Connect 2020
Are you stuck at a crossroads? Join Sonya Keenan, Molly Pittman, Russ Henneberry & 20+ other experts for 2 days packed with the newest strategies in paid advertising & digital marketing, all from the comfort of your home. Road Map to Recovery DMDU is a community that began to help Australian business owners to grow their business through the best practice in modern marketing and business strategy.
Where to Next?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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