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How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online

July 2, 2020 @ 1:00 pm - 2:00 pm

93% of online experiences begin with a search engine

53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.

3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.

Google is the #1 search engine in Australia

In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns.

Key Learnings

  • Elements of successful SEO Campaigns
  • Elements of successful Google Ad Campaigns
  • ROI: Setting Realistic Expectations
  • Measurement & Reporting
  • Success stories from Digital Marketing Campaigns
  • Free Google Tools That Every Marketer Must Have In Their Tool Box

About the Presenter:

Siddharth Lal
CEO for Bruce Clay Australia

Sid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.

Bruce Clay Inc, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search).


July 2, 2020
1:00 pm - 2:00 pm
Event Categories:
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Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website