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YouTube 101: How to Run Your Channel the Right Way

July 14, 2020 @ 12:00 pm - 1:00 pm

Creating and managing a successful YouTube channel does not happen by accident! This presentation will show you how to successfully launch and run a global YouTube channel, including how to develop the content strategy and optimise videos for increased discoverability and audience growth.


  • How to get your YouTube channel started using the 3 channel foundations
  • Learn how to optimise your YouTube videos for increased engagement. You will look at the video conversion funnel to understand how best to create thumbnails, video titles, metadata and what it means to optimise for audience growth.
  • How to optimise for monetisation on YouTube

About the Instructors

Pieter Van Schalkwyk Account Strategy Manager,
Valleyarm Digital Limited

Pieter is the Head of Client Strategy at Valleyarm and has over 6+ years of experience in the social video industry, working with brands like the Australian Open, Cartoon Network, Ministry of Sound, the NRL and Channel 7 on developing social video strategies for YouTube. He also has experience running social media channels for NBCUniversal Australia’s consumer-facing channel brands including E!, SYFY, Universal TV and Bravo and has worked on digital brand campaigns with P&G’s SKII, Ford and Nintendo.

When he’s not working on developing strategies for clients, you’ll find him gaming, watching sports (NBA, F1 and EPL) and supporting Sydney’s live music scene.

Caitlin Jones Video Content Editor,
Valleyarm Digital Limited

Caitlin is a Social Producer at Valleyarm with professional experience creating, optimising and monetising content Facebook and Youtube for well-known entertainment companies such as hayu, Love Island, Nigella Lawson, Graham Norton, NBCUniversal, NRL and Bondi Vet. She has experience in subscriber growth with hayu being her biggest achievement. Starting November 2018 with 100k and now over 600k as of January 2020, along with record-breaking trends with over 3 million daily channel.

Caitlin, born and raised in Hong Kong, moved to Sydney from London at the start of 2020. She enjoys exploring all the best cafes Sydney has to offer and is learning to appreciate League rugby just as much as Union!




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