We are pleased to bring you Marketing.com.au February 2021’s marketing events collection.
The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and also around the globe so you can still keep learning, improving your skills and networking!
If you want to plan your marketing events calendar, head over to our Australian Marketing Conferences and Events Calendar. If there’s an event, conference, or webinar we’ve missed submit the event here free.
How B2B Marketers Can Use Instagram for Lead Gen
When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you’re not using Instagram, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business.
Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
The process of journey mapping is powerful. It gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process.
WTSFest Virtual
The Women in Tech SEO Festival is going virtual in March 2021! 6 brilliant talks by 6 brilliant speakers spread across 3 days. Women in Tech SEO is a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring and beneficial way, and to help build our network and accelerate our careers.
MarTech: Free, Expert-Led Training For Senior Marketers
The events of 2020 were the catalyst for, among other things, profound and permanent changes in customer behavior. Seamless digital experiences, contextually relevant messages and offers, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. Rapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start.
SMX Muenchen
SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you.
Writing for the web (March webinar)
Learn how to write compelling online copy. Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers: how to write short, sharp and snappy sentences creating great headlines and intros formatting to improve readability using links and subheads properly search engine optimisation (SEO) tips improving email newsletters/EDMs writing for social media usability and accessibility tips.
UX & Design Festival in 2021
This Festival will consist of 18 renowned speakers, 6 live panels Q&A, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts! Following the success of our last UX Online Festival, Mobile UX London (MUXL) is happy to announce our 2nd UX & Design Festival in 2021.
Festival of Marketing
Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021, beginning with The Bottom Line on 23-25 March. This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.
Digital Marketing World Forum #DMWF North America 2021
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed. With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands.
Looking For More Online Marketing Events?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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